PPC HANIFGoogle Ads · GTM · Tracking
Google Ads & Tracking for Home ServicesTaking On New Projects

Google Ads That Turn Home Service Searches Into Booked Jobs.

Paying for clicks but the phone still isn’t ringing? Most local home service business accounts waste budget on the wrong searches and can’t tell which calls turned into paying jobs. I fix both, so every dollar goes toward booked work.

Free, 30 minutes, and no pressure to sign anything after.

The Numbers Behind the Work

200+

Clients Served

Home service, local and B2B businesses across the UK, US and Canada

500+

Projects Completed

Google Ads builds, audits, management and tracking setups

$300K+

Ad Spend Managed

Budget handled for home service, legal and B2B advertisers

100%

Tracking Verified

Conversion tracking checked before any campaign scales

Services

Complete Google Ads + Conversion Tracking Solution

Everything a home service or local business needs to turn Google searches into booked jobs, and to prove which ads did it.

Google Ads Management

Get More Booked Jobs From Google Ads

Search and Local Services Ads campaigns built around the calls and quote requests your business actually wants, in the areas your team actually covers.

  • High-intent local keyword strategy
  • Search + Local Services Ads together
  • Cost per lead and booked-job optimization
Learn more
Google Ads Audit

Find What's Holding Your Ads Back

Spending on ads but unsure what is working? I go through your campaigns, search terms and tracking line by line and show you exactly where money is being lost.

  • Full account and search-term review
  • Wasted budget and targeting analysis
  • Written action plan within one business day
Learn more
Campaign Strategy

A Campaign Plan Built for Your Business

The right campaign structure, bidding and budget split for how your customers actually search, decided before a single dollar is spent.

  • Campaign and ad group structure
  • Bidding strategy and budget planning
  • Negative keyword lists from day one
Learn more
Analytics & Conversion Tracking

See Which Ads Bring In Jobs

GA4, Google Tag Manager, Enhanced Conversions, call tracking and offline imports, so every call, form and booked job is tied back to the ad that earned it.

  • GA4 + GTM setup and verification
  • Enhanced Conversions and call tracking
  • Offline conversion imports from your CRM
Learn more
Landing Page Optimization

Pages Built to Get the Call

Fast, mobile-first landing pages with message match and one clear next step, so the traffic you pay for has the best chance to call or request a quote.

  • Message match with your ads
  • Mobile speed and Core Web Vitals
  • One clear call to action per page
Learn more

Case Studies

Real Case Studies With Real Numbers & Real Screenshots

See what was holding each account back, what changed, and the results, backed by real Google Ads screenshots where the client has approved sharing them.

Showing 6 of 6 case studies.

Google Ads results for a home services account: 2.79K clicks, $4.24K cost, $47.70 cost per conversion and 89 conversions from June 8 to October 12, 2026
Home ServicesHVAC, Plumbing & Home Services

Google Ads for HVAC & Plumbing Companies

89

Conversions

$47.70

Cost / Conv.

$4.24K

Ad Spend

Calls and form leads are often double-counted or not tracked at all, and Local Services Ads leads sit in a separate dashboard with no link to the Search campaigns running beside them, so bidding optimizes toward noise.

Read case study
Google Ads results for a Canadian bathroom renovation company: 328 clicks, $95.69 cost per conversion, 16 conversions and $1.53K cost from September 1 to September 30, 2026
Home ServicesBathroom Renovation, Canada

Google Ads for Bathroom Renovation Companies in Canada

16

Conversions

$95.69

Cost / Conv.

$1.53K

Ad Spend

Renovation searches mix serious homeowners with DIY shoppers, product browsers and people looking for inspiration, so without tight keywords and clean tracking a high-ticket renovation budget gets spread across clicks that never become a quote request.

Read case study
Personal Injury & Family Law
Law FirmsPersonal Injury & Family Law

Google Ads for Personal Injury & Family Law Firms

Qualified Calls

Main Goal

Signed Cases

Tracked To

Target CPA

Bidding

Most enquiries arrive by phone, but call conversions are either not tracked or tracked without any link to the keyword that triggered them, so Smart Bidding pushes budget toward expensive clicks with no proof they produce cases.

Read case study
Immigration & Family Law
Law FirmsImmigration & Family Law

Google Ads for Immigration Lawyers & Law Firms

Consults

Main Goal

Retainers

Tracked To

From Zero

Setup

The account has no conversion tracking beyond a basic contact form, so automated bidding has nothing reliable to optimise toward and the firm cannot see which visa types or case types are worth the spend.

Read case study
B2B Professional & Managed Services
B2BB2B Professional & Managed Services

Google Ads for B2B & Managed Service Providers

Qualified Leads

Main Goal

Closed Deals

Tracked To

CRM Pipeline

Data From

Deals take weeks to close, and the CRM is disconnected from the ad account, so there is no way to prove which campaigns produce signed contracts and bidding optimises toward cheap, unqualified form fills.

Read case study
Residential Cleaning Services
Home ServicesResidential Cleaning Services

Google Ads for Cleaning Companies

Quote Requests

Main Goal

Booked Cleans

Tracked To

Local Area

Targeting

Broad-match keywords pull in low-intent clicks such as cleaning jobs, cleaning tips and product searches, so lead volume stalls while the budget runs out early in the day.

Read case study

Proof From Live Accounts

Want Results Like These for Your Business?

See exactly how home service businesses like yours got more leads from Google Ads, with the real numbers and screenshots to prove it. Then book a free 30-minute call and I’ll show you where your ad budget is leaking and how to fix it.

No cost · 30 minutes · Honest advice

Md Abu Hanif, Google Ads specialist and founder of PPC HANIF

About Abu Hanif

I’m Abu Hanif. I Help Home Service Businesses Grow With Google Ads.

With 5+ years of hands-on experience and 200+ clients served, I focus on Google Ads campaigns backed by accurate conversion tracking, clear data and continuous optimization, for local service businesses and B2B companies in the UK, US and Canada.

I handle everything from audits and tracking setup to day-to-day campaign management. No account managers or handoffs: you work with me directly, and I stay focused on the calls and jobs that matter to your business.

How It Works

From Free Audit Call to Real Results

  1. 01

    Free Audit Call

    Free · 30 min

    We talk through your business, service area, budget and current ads. You get honest, practical answers with no pressure and no obligation.

  2. 02

    Find the Leaks

    Week 1

    I review your account, tracking and landing pages to pinpoint where budget is being wasted and where the quickest wins are.

  3. 03

    Fix the Tracking

    Week 1

    GA4, GTM, Enhanced Conversions and call tracking are installed and verified, so every call and form is counted once and correctly.

  4. 04

    Build & Launch Campaigns

    Weeks 1–2

    Campaigns are built or restructured around your real services, areas and sales cycle, with negative keywords from day one.

  5. 05

    Optimize & Report Monthly

    Ongoing

    Weekly search-term and bid reviews, plus a plain-English monthly report: what was spent, what booked, and what changes next.

Why Work With Me

The Difference Is in the Details

The parts of a Google Ads account that quietly decide whether it wastes money or earns it back.

01

One Platform, Full Attention

I manage Google Ads exclusively, so there is no split attention across platforms I am not actually running.

02

Tracking Verified Before You Scale

GA4, GTM and Enhanced Conversions are checked and confirmed firing correctly before a dollar of spend depends on them.

03

Message Me Directly

You reach the person actually making changes to your account over WhatsApp or email, not a support ticket queue.

04

Reporting You Can Actually Read

One page: what was spent, what closed, and what changes next. Not a forty-metric export nobody reads.

05

Your Accounts, Your Logins

Your Google Ads account and tag container are built under your own logins from day one, so you always own your data.

06

No Long-Term Contracts

Month-to-month, so continuing is based on the reporting showing it is working, not a fixed-term commitment.

Client Reviews

Clients Rated the Work. The Average Is a Perfect 5.0.

Unedited words from agency owners and business owners in 20+ countries who trusted me with their Google Ads, tracking and pixels, many of them more than once.

5.073 client reviews on Fiverr · Level 2 Seller
Read them on Fiverr
raiseagencyapsDenmark2 weeks agoWe had a great experience working with Abu Hanif. He handled the complete tracking setup for a website with a large number of pages, including GTM tags, ViewContent events, lead submission tracking, Meta Pixel and the relevant event tags, as well as the CRM setup and integration with HubSpot. What impressed us most was how quickly everything was handled. The entire setup was delivered within around 24–48 hours, communication was prompt throughout, and he was always responsive whenever we had a question or needed something adjusted. He even had a total of 3 meetings without any hesitation to explain everything for us. Abu also went above and beyond to make sure everything was set up properly and that we were completely satisfied with the end result. Overall, it was a very smooth and pleasant experience, and we would definitely recommend him to anyone looking for reliable tracking, GTM, Meta Pixel, or HubSpot CRM setup.davep945United States1 month agoVery professional, would definitely work with him againxtrmn8aAustralia1 month agoGreat tech as always, used him multiple times no issues.ballack90_clChile3 months ago💯 Highly recommended! Hanif helped me migrate from Stape.io to Cloudflare quickly and professionally. Everything worked perfectly, and the transition was smooth. Great communication and excellent work.ballack90_clChile9 months agobest quality service ever thanks Hanif!!!! 💯 recommendedballack90_clChile11 months agodeep understanding of how works tracking on all the platforms, 💯 recommended. thanks for the excellent work again!!!ballack90_clChile11 months agoexceptional web analyst. 💯 recommended. Tons of events successfully created thanks for the helpballack90_clChile11 months agoThe best web analyst of fiverr 100% recommended thanks Hanif!!!!!!!!!!!!!!!!!!!giadajoyceUnited States11 months agoAbu helped me with my meta pixel and conversions api. he has a deep knowledge and understanding of it and he went above and beyond to help me set up everything and he really took his time explaning me everything. I will definitley need him again for future work! Thanks Abu!ballack90_clChile1 year agoOutstanding Service — Highly Recommended Hanif is an absolute expert in Meta and Google tracking setup. He clearly knows what he’s doing — everything works flawlessly, with perfectly configured events and accurate data. He also explains every step clearly and responds quickly to any questions. If you’re looking for someone reliable to integrate your pixels or improve your conversion tracking, Hanif is the best choice. Professional, fast, and extremely efficient!khalifclark120United States1 year agoI highly recommend. Fast and reliable. I truly appreciate your hardwork.raiseagencyapsDenmark1 year agoAs always a pleasure to work with an expert. A person who understands everything within the world of tracking. 🙏🏽raiseagencyapsDenmark1 year agoHe is my preferred tracking expert, he has extensive knowledge in Goolge Ads, Google Analytics and everything related to tracking for webshops and static websites. I highly recommend him for people looking for help within tracking. Thanks again mate!🙏🏽hsamen1996Palestinian Territories1 year agoExcellent work! The TikTok pixel was set up correctly and delivered on time. Very satisfied with the service. Highly recommended!ballack90_clChile1 year agoAbu Hanif did an outstanding job improving the quality of event matching in Meta. His work was truly spectacular! Thanks you very muchoutside_theboxBangladesh1 year agoGreat WorkraiseagencyapsDenmark1 year agoAs an agency owner working with a wide range of clients across multiple platforms, I can confidently say that Abu Hanif is one of the most technically sharp and reliable professionals I've had the pleasure of working with. We brought him in to set up and troubleshoot tracking implementations for Meta Pixel, GA4, and Google Tag Manager — and he absolutely nailed it. Not only did he handle the setup with precision, but he also ensured everything was properly firing and accurately tracking across multiple conversion points. His understanding of dataLayer events, custom conversions, and GTM container structuring is top-tier. In my belief, what stood out was his ability to explain complex tracking logic in a way that made sense for both our dev team and the marketing side. He was quick, responsive, and got the job done right the first time — something that’s rare in this space. If you're an agency or business owner who takes tracking seriously, Abu is the guy you want on your side. I would've given more stars if possible ;)ramalusubovUnited States1 year agoThis guy is so good and fast at what's doingbrandonautiero1United States1 year agoCompleted entire conversion API set up , did a great job.sdoss721United States1 year agoHighly recommended.ramalusubovUnited States1 year agoVery professional and did more than I expected. so knowledgeable in his field.vv1015United States1 year agofast turnaround and a pleasure to work with. He saved me a lot of headache.hsamen1996Palestinian Territories1 year agoThis is my second time working with Abu Hanif, and he has once again delivered outstanding results. He is highly skilled, professional, and always ensures everything is set up correctly. His expertise in tracking and analytics is impressive, and I appreciate his clear communication and efficiency. I will definitely work with him again in the future. Highly recommended!azizmellitoofcTunisia1 year agoGreat work and professional in deadlines i recommend itkarensmithkingUnited States1 year agoAwesome work and you troubleshooted everything in a matter of a couple of hours. Very QUICK and professional!! I will reach back out to you for more work. Now you are my go-to for help! Thank you so much Abuhsamen1996Palestinian Territories1 year agoI recently worked with Abu to set up the TikTok pixel, and I couldn't be happier with his service! He was incredibly knowledgeable and efficient, ensuring the pixel was installed correctly and optimized for tracking. His attention to detail and willingness to answer all my questions made the process smooth and stress-free. Thanks to Abu's expertise, I now have accurate tracking in place, which has helped improve my ad campaigns. If you're looking for someone to handle your TikTok pixel setup, Abu is the person you need! Highly recommended!ballack90_clChile1 year ago100 % recommended, very professional thanks Hanif!!!ballack90_clChile1 year agothanks for your kind help 😊 💯 recommendedbaumann_illusAustria1 year agoIt's been a great cooperation. The communication was quick and very polite and all my questions well answered. And, most important, my problem was quickly solved, I'm really happy about that, thank you so much!ballack90_clChile1 year agoHanif is very professional, 💯 recommended outstanding experienceballack90_clChile1 year agoThanks you excelent work 100% recommendedballack90_clChile1 year agothis is the second work delivered. 💯 recommended outstanding experience very professional. we will continue working thanks!! 🙏chrisportieUnited States1 year agoWould highly recommendjonathanhech154Germany1 year agoVery very nice work, I would love to work again with you. 5 out of 5 stars 😀jameshayes579United States1 year agoGreat work, helped me a lot. Shows results as he completesxtrmn8aAustralia1 year agoOutstanding service and attention to detail.wrighty84United Kingdom1 year agoVery good. Everything was done perfectly. Highly recommendedpeifferinniIndonesia1 year agoReally good, fast as usual, and professional. Thank you :)peifferinniIndonesia1 year agoReally good, fast work and fast answer, super professionnal. I already work on something else with him. Highly recommendedindriprahestiUnited States2 years agoHanif did a fantastic job integrating the TikTok Pixel for my website. He ensured all key events were tracked accurately, and the setup was seamless. Communication was clear throughout the process, and he even tested everything to make sure it worked perfectly. Highly recommend his services!indriprahestiUnited States2 years agoMuhammad Hanif is a highly skilled professional who delivered exceptional work on my Google Ads conversion tracking setup. His in-depth understanding of Google Tag Manager and GA4 was evident throughout the project, and he ensured everything was implemented with precision. He not only set up the conversion tracking accurately but also took the time to optimize it, making sure every key event was tracked seamlessly. His communication was excellent, and he provided clear guidance and support throughout the process. I am extremely satisfied with his work and would highly recommend him to anyone looking for a reliable and knowledgeable expert in Google Ads and analytics tracking. Thank youindriprahestiUnited States2 years agohe is doing amazing and very friendlyfhm_hassanPakistan2 years agoI had a great experience with Muhammad Hanif. He efficiently set up my Google Ads conversions and created GA4 conversions via Google Tag Manager. His expertise, attention to detail, and prompt communication made the process smooth and stress-free. Everything works perfectly, and I highly recommend him for Google Ads or GA4 tasks!daniele9900Italy2 years agoVery good, good jobjhmoney82South Korea2 years agoHe worked hard for me. Thank you.dmaliusdonnerUnited States2 years agoVery hard job for anyone. I am an ads manager myself and I was lost. He did the job and figured it out. Will work again!jandubaiUnited Arab Emirates2 years agovery good. thanks as alwaysjandubaiUnited Arab Emirates2 years agovery good. thanks as alwaysjandubaiUnited Arab Emirates2 years agoThanks for a good job!jandubaiUnited Arab Emirates2 years agoGreat job.ashlinstoltzUnited States2 years agoThank you! Jumped on Zoom and helped check our account. Thank you for your help. Very professional.ironflyinternetUnited States2 years agoMuhammad was fantastic, had a deep understanding of Goolge Tag Manager and GA4, got our Cookie Consent Bar working for different regions on 5 different websites, was able to start immediately and completed the work ahead of time, would use again no problem. Muhammad was the 3rd developer we tried, the first 2 could not complete the task correctly, wish we found him on the first try.johnsolveIreland2 years agoGreat workgbostromUnited States2 years agoGreat seller! Very knowledgable... Excellent service. A+++++marius_511Germany2 years agoFantastic work! The seller understood my requirements immediately and executed the task with great precision. The explanations were clear and understandable, which helped me grasp the process fully. Additionally, the work was completed extremely quickly, surpassing my expectations. I'm truly impressed by the professionalism and dedication of this seller. I highly recommend them to anyone and will definitely be using their services again.effort4successCanada2 years agoOffered quick supportallen_xiaUnited States2 years agoWill use again.levelten87Germany2 years agoAmazing and fast work. Great Freelancer!levelten87Germany2 years agoAmazing work!pulsapSpain2 years agoHe was always available to answer the whatsapp and made the implementations very fast.pulsapSpain2 years agoHe was very attentive and helpful at all times, and he responds very quickly, which gives me great peace of mind.ziryeb_kandiFrance2 years agoVery efficient and professional : takes all the time needed to understand the problem :ykrockstarGreece2 years agoQuick delivery time, deep understanding, outstanting customer support and great prices !danilofitheroItaly2 years agoSuper professionale sono molto soddisfattodanilofitheroItaly2 years agoSuper professionaledanilofitheroItaly2 years agoMolto informato e professionale nel servizio e nella conoscenza. Sono molto soddisfatto del lavoro svoltoyiannis667Greece2 years agoVery professional and fast delivery. Recommendedasarmiento777Sweden2 years agoGreat work by Jaban, He is a great guy that knows exactly what he does. Amazing service. Been trying to figure my issue for hours and Jaban tackle it so quickly!ballack90_clChile2 years agogood work with. very professional and fast 💯 recommendedballack90_clChile2 years agogreat seller nice to work with 💯 recommendedballack90_clChile2 years ago💯 recommended, work hard and fast. we will work for everalmasum2021Bangladesh2 years agoGreat Experience Again ✅ Thanks matealmasum2021Bangladesh2 years agoGreat Experience and Easy to work and Very responsible and trusted. Highly Recommended for every if need any help to setup Facebook and google ads. I will back with my next project. Best of Luck. Thank you

A Useful First Conversation

30 Minutes to Get Clear on What to Do Next.

Tell me what is currently running in your account, and I will tell you plainly whether Google Ads is worth pursuing for your business right now.

  • Free 30-minute strategy call, no obligation to continue
  • A straight answer on whether Google Ads fits your market
  • A realistic cost-per-lead estimate for your trade
Book My Free 30-Minute Audit
Common Questions

What Most Clients Ask Me First

What is the difference between Google Ads conversion tracking and offline conversion tracking?

Google Ads conversion tracking measures actions that happen on your website, such as a form submission or a call from a click-to-call button, while offline conversion tracking imports actions that happen after the click, such as a signed contract or a completed sale, back into Google Ads and Meta so the bidding algorithm can optimize toward revenue instead of just clicks.

Do I need a Google Ads agency if I already run my own campaigns?

You do not need an agency to run Google Ads, but most self-managed accounts we audit are missing enhanced conversions, server-side tagging, or offline conversion imports, which means the algorithm is bidding on incomplete data and wasting a portion of the budget as a result.

How much does conversion tracking setup cost?

Conversion tracking setup cost depends on whether it is a standard client-side pixel and Google tag installation or a full server-side GTM container with offline conversion automation through a CRM, and we quote a specific number after the free audit once we know exactly what your account and website need.

How long does it take to see results from Google Ads?

Most accounts show meaningful signal within two to four weeks once tracking is corrected and campaigns are structured around actual sales data, though the exact timeline depends on your industry's sales cycle and current monthly ad spend.

I have tried Google Ads before and it did not work. Why would this time be different?

Most failed Google Ads accounts fail because of broken or missing conversion tracking, not because the platform itself does not work. Once tracking is verified and campaigns are rebuilt around real bookings instead of raw clicks, the same budget usually performs very differently.

How do I know the campaigns are actually working?

You get a monthly report showing cost per lead, cost per booked job, and what is changing next, pulled from verified conversion data rather than platform-reported clicks, so the real return is visible without needing to interpret a dashboard yourself.

How long until I start seeing leads?

Early signal usually shows up within the first couple of weeks, with meaningful, stable results typically landing in the two to four week range once tracking is corrected and the algorithm has real conversion data to optimize against.

Is there a minimum ad budget to work with you?

There is no fixed minimum, but the free audit includes an honest opinion on whether your specific market, trade, and budget make sense together before any campaign is built.

What happens if the campaign does not produce results?

There is no long-term contract, so you are never locked into a campaign that is not working. Monthly reporting is built specifically so problems get caught and fixed early rather than discovered months later.

Do you only work with local service businesses, or other industries too?

Local service businesses are the core focus, but the same tracking-first approach applies to B2B companies with longer sales cycles, and the services page lists the specific verticals with the most hands-on experience.

Which industries do you have case studies for?

Case studies cover HVAC, plumbing and home services, personal injury and family law, bathroom renovation in Canada, immigration and family law, B2B professional and managed services, and residential cleaning services, with more added as clients approve sharing their numbers.

Where are you based, and will time zones be a problem?

Calls and campaign management are scheduled to work across UK, US, and Canada time zones, and the Calendly booking widget automatically shows available times converted to your own time zone.

How much does Google Ads management cost?

Management cost depends on account size and how much of the setup, tracking, and reporting workload is involved, so a specific number is quoted after the free audit rather than a flat rate that ignores what your account actually needs.

Do I need to sign a long-term contract?

No, the engagement is month-to-month, so continuing is based on the reporting showing it is working, not a fixed-term commitment.