Google Ads That Turn Home Service Searches Into Booked Jobs.
Paying for clicks but the phone still isn’t ringing? Most local home service business accounts waste budget on the wrong searches and can’t tell which calls turned into paying jobs. I fix both, so every dollar goes toward booked work.
Free, 30 minutes, and no pressure to sign anything after.
The Numbers Behind the Work
200+
Clients Served
Home service, local and B2B businesses across the UK, US and Canada
500+
Projects Completed
Google Ads builds, audits, management and tracking setups
$300K+
Ad Spend Managed
Budget handled for home service, legal and B2B advertisers
100%
Tracking Verified
Conversion tracking checked before any campaign scales
Services
Complete Google Ads + Conversion Tracking Solution
Everything a home service or local business needs to turn Google searches into booked jobs, and to prove which ads did it.
Get More Booked Jobs From Google Ads
Search and Local Services Ads campaigns built around the calls and quote requests your business actually wants, in the areas your team actually covers.
- High-intent local keyword strategy
- Search + Local Services Ads together
- Cost per lead and booked-job optimization
Find What's Holding Your Ads Back
Spending on ads but unsure what is working? I go through your campaigns, search terms and tracking line by line and show you exactly where money is being lost.
- Full account and search-term review
- Wasted budget and targeting analysis
- Written action plan within one business day
A Campaign Plan Built for Your Business
The right campaign structure, bidding and budget split for how your customers actually search, decided before a single dollar is spent.
- Campaign and ad group structure
- Bidding strategy and budget planning
- Negative keyword lists from day one
See Which Ads Bring In Jobs
GA4, Google Tag Manager, Enhanced Conversions, call tracking and offline imports, so every call, form and booked job is tied back to the ad that earned it.
- GA4 + GTM setup and verification
- Enhanced Conversions and call tracking
- Offline conversion imports from your CRM
Pages Built to Get the Call
Fast, mobile-first landing pages with message match and one clear next step, so the traffic you pay for has the best chance to call or request a quote.
- Message match with your ads
- Mobile speed and Core Web Vitals
- One clear call to action per page
Case Studies
Real Case Studies With Real Numbers & Real Screenshots
See what was holding each account back, what changed, and the results, backed by real Google Ads screenshots where the client has approved sharing them.
Showing 6 of 6 case studies.

Google Ads for HVAC & Plumbing Companies
89
Conversions
$47.70
Cost / Conv.
$4.24K
Ad Spend
Calls and form leads are often double-counted or not tracked at all, and Local Services Ads leads sit in a separate dashboard with no link to the Search campaigns running beside them, so bidding optimizes toward noise.
Read case study
Google Ads for Bathroom Renovation Companies in Canada
16
Conversions
$95.69
Cost / Conv.
$1.53K
Ad Spend
Renovation searches mix serious homeowners with DIY shoppers, product browsers and people looking for inspiration, so without tight keywords and clean tracking a high-ticket renovation budget gets spread across clicks that never become a quote request.
Read case studyGoogle Ads for Personal Injury & Family Law Firms
Qualified Calls
Main Goal
Signed Cases
Tracked To
Target CPA
Bidding
Most enquiries arrive by phone, but call conversions are either not tracked or tracked without any link to the keyword that triggered them, so Smart Bidding pushes budget toward expensive clicks with no proof they produce cases.
Read case studyGoogle Ads for Immigration Lawyers & Law Firms
Consults
Main Goal
Retainers
Tracked To
From Zero
Setup
The account has no conversion tracking beyond a basic contact form, so automated bidding has nothing reliable to optimise toward and the firm cannot see which visa types or case types are worth the spend.
Read case studyGoogle Ads for B2B & Managed Service Providers
Qualified Leads
Main Goal
Closed Deals
Tracked To
CRM Pipeline
Data From
Deals take weeks to close, and the CRM is disconnected from the ad account, so there is no way to prove which campaigns produce signed contracts and bidding optimises toward cheap, unqualified form fills.
Read case studyGoogle Ads for Cleaning Companies
Quote Requests
Main Goal
Booked Cleans
Tracked To
Local Area
Targeting
Broad-match keywords pull in low-intent clicks such as cleaning jobs, cleaning tips and product searches, so lead volume stalls while the budget runs out early in the day.
Read case studyProof From Live Accounts
Want Results Like These for Your Business?
See exactly how home service businesses like yours got more leads from Google Ads, with the real numbers and screenshots to prove it. Then book a free 30-minute call and I’ll show you where your ad budget is leaking and how to fix it.
No cost · 30 minutes · Honest advice

About Abu Hanif
I’m Abu Hanif. I Help Home Service Businesses Grow With Google Ads.
With 5+ years of hands-on experience and 200+ clients served, I focus on Google Ads campaigns backed by accurate conversion tracking, clear data and continuous optimization, for local service businesses and B2B companies in the UK, US and Canada.
I handle everything from audits and tracking setup to day-to-day campaign management. No account managers or handoffs: you work with me directly, and I stay focused on the calls and jobs that matter to your business.
How It Works
From Free Audit Call to Real Results
- 01
Free Audit Call
Free · 30 minWe talk through your business, service area, budget and current ads. You get honest, practical answers with no pressure and no obligation.
- 02
Find the Leaks
Week 1I review your account, tracking and landing pages to pinpoint where budget is being wasted and where the quickest wins are.
- 03
Fix the Tracking
Week 1GA4, GTM, Enhanced Conversions and call tracking are installed and verified, so every call and form is counted once and correctly.
- 04
Build & Launch Campaigns
Weeks 1–2Campaigns are built or restructured around your real services, areas and sales cycle, with negative keywords from day one.
- 05
Optimize & Report Monthly
OngoingWeekly search-term and bid reviews, plus a plain-English monthly report: what was spent, what booked, and what changes next.
Why Work With Me
The Difference Is in the Details
The parts of a Google Ads account that quietly decide whether it wastes money or earns it back.
One Platform, Full Attention
I manage Google Ads exclusively, so there is no split attention across platforms I am not actually running.
Tracking Verified Before You Scale
GA4, GTM and Enhanced Conversions are checked and confirmed firing correctly before a dollar of spend depends on them.
Message Me Directly
You reach the person actually making changes to your account over WhatsApp or email, not a support ticket queue.
Reporting You Can Actually Read
One page: what was spent, what closed, and what changes next. Not a forty-metric export nobody reads.
Your Accounts, Your Logins
Your Google Ads account and tag container are built under your own logins from day one, so you always own your data.
No Long-Term Contracts
Month-to-month, so continuing is based on the reporting showing it is working, not a fixed-term commitment.
Clients Rated the Work. The Average Is a Perfect 5.0.
Unedited words from agency owners and business owners in 20+ countries who trusted me with their Google Ads, tracking and pixels, many of them more than once.
A Useful First Conversation
30 Minutes to Get Clear on What to Do Next.
Tell me what is currently running in your account, and I will tell you plainly whether Google Ads is worth pursuing for your business right now.
- Free 30-minute strategy call, no obligation to continue
- A straight answer on whether Google Ads fits your market
- A realistic cost-per-lead estimate for your trade
What Most Clients Ask Me First
What is the difference between Google Ads conversion tracking and offline conversion tracking?
Google Ads conversion tracking measures actions that happen on your website, such as a form submission or a call from a click-to-call button, while offline conversion tracking imports actions that happen after the click, such as a signed contract or a completed sale, back into Google Ads and Meta so the bidding algorithm can optimize toward revenue instead of just clicks.
Do I need a Google Ads agency if I already run my own campaigns?
You do not need an agency to run Google Ads, but most self-managed accounts we audit are missing enhanced conversions, server-side tagging, or offline conversion imports, which means the algorithm is bidding on incomplete data and wasting a portion of the budget as a result.
How much does conversion tracking setup cost?
Conversion tracking setup cost depends on whether it is a standard client-side pixel and Google tag installation or a full server-side GTM container with offline conversion automation through a CRM, and we quote a specific number after the free audit once we know exactly what your account and website need.
How long does it take to see results from Google Ads?
Most accounts show meaningful signal within two to four weeks once tracking is corrected and campaigns are structured around actual sales data, though the exact timeline depends on your industry's sales cycle and current monthly ad spend.
I have tried Google Ads before and it did not work. Why would this time be different?
Most failed Google Ads accounts fail because of broken or missing conversion tracking, not because the platform itself does not work. Once tracking is verified and campaigns are rebuilt around real bookings instead of raw clicks, the same budget usually performs very differently.
How do I know the campaigns are actually working?
You get a monthly report showing cost per lead, cost per booked job, and what is changing next, pulled from verified conversion data rather than platform-reported clicks, so the real return is visible without needing to interpret a dashboard yourself.
How long until I start seeing leads?
Early signal usually shows up within the first couple of weeks, with meaningful, stable results typically landing in the two to four week range once tracking is corrected and the algorithm has real conversion data to optimize against.
Is there a minimum ad budget to work with you?
There is no fixed minimum, but the free audit includes an honest opinion on whether your specific market, trade, and budget make sense together before any campaign is built.
What happens if the campaign does not produce results?
There is no long-term contract, so you are never locked into a campaign that is not working. Monthly reporting is built specifically so problems get caught and fixed early rather than discovered months later.
Do you only work with local service businesses, or other industries too?
Local service businesses are the core focus, but the same tracking-first approach applies to B2B companies with longer sales cycles, and the services page lists the specific verticals with the most hands-on experience.
Which industries do you have case studies for?
Case studies cover HVAC, plumbing and home services, personal injury and family law, bathroom renovation in Canada, immigration and family law, B2B professional and managed services, and residential cleaning services, with more added as clients approve sharing their numbers.
Where are you based, and will time zones be a problem?
Calls and campaign management are scheduled to work across UK, US, and Canada time zones, and the Calendly booking widget automatically shows available times converted to your own time zone.
How much does Google Ads management cost?
Management cost depends on account size and how much of the setup, tracking, and reporting workload is involved, so a specific number is quoted after the free audit rather than a flat rate that ignores what your account actually needs.
Do I need to sign a long-term contract?
No, the engagement is month-to-month, so continuing is based on the reporting showing it is working, not a fixed-term commitment.